First Things First!
The Most Important Element of Your Business Is YOU.
Let Them See You
In a world where businesses are constantly competing for attention, it's important to find ways to make your business stand out from the rest. One great way to do this is through branding photography. A well-done branding shoot can show the world what you and your business are all about, and help you attract new customers.
It’s no secret that social media is a huge part of marketing. Social media is one of the most impactful place to market your business. Here are some statistics from Hootsuite, a popular social media scheduling platform:
- Instagram now has over 1.5 billion users, and Instagram ads reach almost 30% of internet users
- Social media has grown at a compound annual growth rate of 12% since 2012
- In 2021, social media usage grew at an average rate of 13.5 new users every single second
- Nearly 75% of the world’s population aged 13+ uses social media
How to Build Trust?
The most important element of your business is nothing else but YOU.
You don't build trust by showing your business, you build trust by showing you.
1. Use it on social media
Your professional headshot is the perfect way to spruce up your social media profiles. Whether you're using LinkedIn, Twitter, or Facebook, adding a high-quality headshot can make a big difference in how you're perceived by others.
2. Use the same headshot
Update your headshot across all of your social media profiles. The best practice is to use the same image on all of your platforms, so people recognize your image easily,
3. Add it to your email signature
Include your professional headshot in your email signature to add a personal touch and make a great first impression.
4. Email marketing, newsletters, announcements, printed materials, greeting cards
Again, show up as often and in as many places as possible.
5. The biggest Mistake I see
Not to GREET YOUR CUSTOMERS EVERY OPPORTUNITY YOU HAVE.
You are only using your photos at the end of your marketing materials.
Use your photos at the beginning of your email newsletters, campaigns, and about pages instead of only at the end.
6. Run some ads
Social media platforms like Facebook and Instagram have super robust targeting options, making it easy to run ads effectively.
Anita Barcsa is a Bay Area headshots and branding photographer who can help your business stand out from the competition. She understands branding and how to create beautiful images that represent your brand perfectly. Her shots show the world what your business is all about, and help you attract new customers.